It doesn't stop. The flow of new ideas, leading to new businesses and new products, is not deterred by a weak economy. To the contrary, it may be spurred by our economic distress. We have to be more clever and more inventive to achieve with fewer. resources.
Entrepreneurs have had to re-think all of their processes in order to eliminate as much cost as possible. They have had to seek out new sources of revenue. Even many who have never thought of themselves as innovative have discovered previously unknown competencies, driven to the surface by necessity.
Suppose that President Obama banned the sale of gasoline in our country effective in one year. Don't you think necessity would propel innovators to come up with new solutions quickly?
Innovation is, of course, part creativity and part intelligence. But it is also the application of critical thinking to common problems to come up with uncommon solutions.
There are different ways to be innovative. We can all think out of the box. It is important for entrepreneurs to remember that. Instead of giving up when an obstacle seems too difficult to overcome, look at it as a Rubik's cube. Move some parts around; turn it over and look at it from a different angle; keep thinking and re-thinking and possible solutions become visible. We can innovate with totally new ideas or by taking an old one and adding or subtracting a key element or two.
Necessity can be the mother of invention. This old adage can be the key to your business surviving and thriving.





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